Devine Mulvey

Media | Message

Posted February 8, 2006 12:00 p.m.

Unchain Your Heart!

Will you be my valentine?

Screengrab for Slammed

Story Highlights

  • Buying local is the best way to go, check out your local farmers market and independent retailers
  • Commercial flowers are the most heavily sprayed agricultural crops on Earth according to the Pesticide Action Network
  • 40 percent of the world’s non-organic and non-free trade chocolate come from areas where the International Labor Organization reports widespread child slavery

Washington. DC - February 8, 2006

Will you be my Valentine?

Starting a week before Valentine’s Day, the Organic Consumers Association (OCA) launches the flash animation Slammed as part of their “Unchain Your Heart” campaign. The spot, produced by Julian Mulvey Group in collaboration with Mintwood Media, reveals the key to the heart of that special girl, guy… or tiger this Valentine’s day.

The “Unchain Your Heart” campaign encourages people to purchase organic and fair trade chocolates and flowers, while drawing attention to the use of toxic pesticides, child slavery, and farm worker exploitation in areas where chocolate and flowers are produced and cultivated.

So, will you be my Valentine? Yes - if you give organically!

Based in Washington, DC, Julian Mulvey Group is a media consulting firm that is pushing Democrats and progressives to think about media differently. Last year the firm won the Gold Pollie for Best Democratic Congressional TV ad.